IPO-Pakistan is celebrating the World IP day on April 26, 2017 to promote IP culture in the country. The day is celebrated to promote awareness about Intellectual Property Rights (IPRs) and to encourage innovation and creativity. The theme of the World IP day this year is “Innovation – Improving Lives” - to explore how innovations are making our lives healthier, safer, and comfortable. Besides awareness campaign through media an “World IP Day Seminar 2017” is being organized in Marriott Hotel Islamabad. On the sideline of the seminar, a mini exhibition is also being organized to encourage innovations in the country. World IPO Day 2017 events are also being organized in Lahore on April 29, 2017 and in Karachi on May 2, 2017.